![]() As recently as Media Center Edition 2004 (which for some reason seems so last year), the ten-foot PC user experience was flailing aimlessly in the market. That said, this emerging market has tested even Microsoft�s patience with almost a decade of misses. Picture-in-picture, electronic programming guides, video-on-demand, digital video recording, and the display of other media via network interfaces, DVDs, and flash cards are transforming the medium even more profoundly than the content explosion that cable wrought. That may have been true at some point, but television itself is changing. Apple has repeatedly dismissed this notion, with Steve Jobs insisting that consumers want a passive TV experience. ![]() Such has been the case with living room computing. However, that focus sometimes requires sacrifices when compared with Microsoft's far-flung initiatives and longer-term ROI window (or, as the company calls it, "patience"). Each week Ross Rubin contributes Switched On, a weekly column about the future of technology, multimedia, and digital entertainment:Īpple creates consumer solutions that reflect deep insight with unparalleled integration and attention to detail.
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